珠海市中考满分作文-浅论汉字在招贴设计中的应用.doc

浅论汉字在招贴设计中的应用 摘 要 招贴是展示各国文化和艺术家见解的重要形式。而汉字是中国传统文化的瑰宝 ,又是现代设计的重要元素 。由汉字而衍生的书法、篆刻、民间汉字等艺术形式也是丰富多彩。汉字不仅有着外在的形象，同时还包含着中国的文化精神内涵。汉字通过点和和线的不同穿插组合、位置安排，构造出千姿百态、变化无穷的字样，可以说，每个汉字本身就是一件完美的图形符号，完美的平面设计“作品”。在平面设计中，汉字是设计中的忠言元素和重要环节，而采用汉字作为招贴创作主体内容的作品也展现出鲜明的传统特征以及浓烈的文化艺术气息。 这次作品中我才用了字体的颜色、大小、排版以及字体的变形来展示出洛阳的旅游胜地。龙门石窟、龙马负图寺、天子驾六，都是洛阳的旅游名胜，每幅作品中都以各个名胜的主要景观为原型，再用文字的排列加以表现。在PS中调整字体的方向、大小以及颜色来突出实物的凹凸感，再附以景点的历史文化加以说明，让观看者在看画的同时能更深层次的理解经典的文化。在文字变形这幅作品中以“洛阳”两字为原型，在其基础上延伸出洛阳的各个旅游名胜——天子驾六、关林庙、龙门石窟、牡丹花等等。 经过这次毕业设计，不仅增加了我的软件运作能力，还让我更进一步了解了洛阳的历史文化，最重要的是克服了设计中所遇到的各种困难。 关键词：汉字，排版，创意表现，招贴设计 The application of Chinese characters in the poster ABSTRACT The poster is a display of various cultures and artists views important form. Chinese character is a gem of Chinese traditional culture, is an important element of modern design. Derived from the Chinese character calligraphy, seal carving, folk art forms such as Chinese characters are colorful. Chinese characters not only have the external image, and also contains the spirit of cultural connotation. Chinese characters interspersed combination of points and lines, the placement of constructed varied and endless variations of words can be said that each character is a perfect graphical symbol, the perfect graphic design work. In graphic design, Chinese characters is good advice in the design elements and an important part of using Chinese characters as poster creation of the main content of the works show distinctive features, as well as strong cultural and artistic atmosphere. This works, I used only the deformation of the color of the font, size, layout and font to demonstrate the tourist destinations of Luoyang. Longmen Grottoes, negative Figure of Ma Temple, the emperor riding six, are tourist attractions in Luoyang, the main landscape of the various attractions in the works for the prototype, then the arrangement of the text to performance. Adjust the direction of the font, size and color to highlight the kind of concavity in PS, and then atta