Political blog readers_贷帮.pdf

Telematics and Informatics xxx (2011) xxx–xxx Contents lists available at ScienceDirect Telematics and Informatics journal homepage: www.else /locate/tele Political blog readers: Predictors of motivations for accessing political blogs Daekyung Kim a,⇑, Thomas J. Johnson b a Department of Mass Communication, Idaho State University, Pocatello, ID 83209, USA b School of Journalism, University of Texas at Austin, Austin, TX 78712, USA a r t i c l e i n f o a b s t r a c t Article history: This study examines the motivations for why politically interested Internet users in the Received 11 October 2010 United States access political blogs and attempts to discover which factors predict motiva- Received in revised form 11 February 2011 tions for using political blogs. Political surveillance/guidance motives appeared as the Accepted 2 April 2011 strongest motivation for using political blogs, followed by expression/affiliation, conve- Available online xxxx nience/information seeking, and entertainment. Hierarchical regression analysis reveals that blog users with higher levels of political involvement and strength of party affiliation Keywords: are attracted to political blogs to freely express their political opinion and communicate Political Internet users with other like-minded people, which may indicate the potential of Weblogs as an