我国中小企业核心竞争力提升的策略研究.docVIP

中国地质大学长城学院 本 科 毕 业 论 文 题目 我国中小企业核心竞争力 提升的策略研究 系 别 专 业 学生姓名 学 号 指导教师 职 称 2012年12月31日我国中小企业核心竞争力提升的策略研究 摘 要 核心竞争力是企业独一无二的，是企业可持续发展的保障，在经济发展中发挥着日益重要的作用。在发达国家企业核心竞争力得到了广泛的重视。但就我国现状而言，其发展与应用并不理想。本文从企业核心竞争力的理论问题入手，阐述了企业核心竞争力的内涵和四个特征即价值性、独特性、持久性和延展性。然后分析了我国中小企业核心竞争力发展的现状，从而肯定了核心竞争力是中小企业发展的关键。重点分析了核心竞争力发展存在的一些问题，即企业文化的缺失、学习能力低，研究发展投入不足、创新能力差，市场营销能力不容乐观，人才的流失，有限的资源分散、跌入多元化的陷阱。最后针对我国核心竞争力发展的现状，提出了解决问题的措施。 关键词：中小企业； 核心竞争力； 发展战略 ABSTRACT Core competence is the enterprise unique, is the guarantee of sustainable development of the enterprise, is playing an increasingly important role in economic development. Enterprise core competitiveness in developed countries has been widely attention. But in terms of the present situation in our country, its development and application is not ideal. This text commences from the theory problem of business enterprise core competencies and elaborated content and four characteristics of business enterprise core competencies then value, special, hold out for long time and ductility. Then analyze the our country small and medium enterprises develop of present condition, it are the key that the small and medium enterprises develop to affirm core competencies thus. Particularly analyzed core competencies the development is existent of some problems, namely the imperfection of corporate culture, study the ability is low, study a development devotion shortage, innovation ability bad, marketing ability in the market allows of no optimism, running off of talented person, limited resources dispersion, fall into diversified trap. Finally based on the status quo of core competence development in our country, and puts forward the measures to solve the problem. Key words: Small and Medium-Sized Enterprises; Core Competitiveness; Development Sra