B2C-站在我客户的立场.doc

站在我客户的立场 Getting in my Customer’s Shoes 我最好的四家客户/客户群是谁?? Who are my four best customers/customer groups?? 1 2 3 4  第一客户群会觉得跟我们交往有什么难处. 他们会怎么样描述这些困难? What business processes would Customer Group 1 say is hard to do with us?? How would they describe the difficulties?? C1 C2 C3 C4  第二客户群会觉得跟我们交往有什么难处. 他们会怎么样描述这些困难? What business processes would Customer Group 2 say is hard to do with us?? How would they describe the difficulties?? C5 C6 C7 C8  第三客户群会觉得跟我们交往有什么难处. 他们会怎么样描述这些困难? What business processes would Customer Group 3 say is hard to do with us?? How would they describe the difficulties?? C9 C10 C11 C12 第四客户群会觉得跟我们交往有什么难处. 他们会怎么样描述这些困难? What business processes would Customer Group 4 say is hard to do with us?? How would they describe the difficulties?? C13 C14 C15 C16