Nokia-诺基亚VI系统设计方案.pdf

NOKIA Connecting People The story of our brand ‘A brand is a collection of perceptions in the mind of the consumer. It is not a color or a typeface – it is about how we interact with our customers and each other.’ Nokia has grown from a small Finnish challenger to become one of the world’s most valuable and best known brands. This timeline charts its evolution against an illustrated history of developments in graphic design over the last 140 years. Company An early founder advertisement Fredrik showing the town. Idestam. The company’s first logo – a pike-perch, reflecting its origins on the River Nokia. Jules Chéret’s revolutionary printing technique elevates the poster to new aesthetic levels and gives birth to a whole new industry. The 1867 World’s Fair in Paris, showcases the art and commerce of 32 nations, paving