贵州制药企业经营战略分析word格式论文.docx

摘要改革开放以来，贵州制药企业取得了较好的发展成果，但是各方面的研究表 明，贵州省大部分制药企业仍存在规模小、产品研发能力弱、营销能力弱、缺乏 高端研发和管理人才、规范化规模化程度低等问题。这些问题直接导致了企业核 心竞争力低下。在目前激烈的市场竞争环境和新医改的背景下，贵州制药企业必 须对原有经营战略进行调整，甚至重新制定，否则企业的生存发展将面临严重威 胁。本文结合企业战略管理理论，运用五力分析模型、SWOT 分析方法等工具， 对贵州制药企业所处竞争环境进行分析，对贵州制药企业的内部优势与劣势、面 对的机会与挑战进行分析，提出贵州制药企业经营战略调整的主要思路及政府产 业扶持建议：（1）发挥特色优势，差异化市场定位；（2）加强科技创新，开发高 端产品；（3）发挥地利条件，构建优良产业链；（4）大力开发市场，完善营销体 系；（5）拓展融资方式，多渠道筹集资金；（6）培养和聚集人才，强化智力支撑；（7）培育大企业大集团，提升整体竞争实力。对贵州制药企业制定和调整企业 经营战略有所帮助，同时，为政府制定相关产业政策提供参考。关键词：贵州省，制药企业，企业管理，战略, SWOT 分析分类号：F270SummarySince the reform and opening up, pharmaceutical enterprises in Guizhou Province have made better development outcomes, but various studies show, Most of Guizhou pharmaceutical companies are SMEs. They are not only weak in RD and marketing capabilities, but low level of standardization. These problems lead directly to lower the core competitiveness of enterprises in fierce market competition and new medical reform. These enterprises must adjust the original business strategy, and even re-enact, or face a serious threat at survival and development.This article focuses on the business strategy of pharmaceutical companies in Guizhou Province. And their competitive environment, internal strengths and weaknesses, external opportunities and challenges also are studied in this article with strategic management theories and Michael Porters Five Forces Model and SWOT analysis. Then ideas of business strategy adjustment of pharmaceutical companies in Guizhou Province and recommendations to government are called up: (1) take different market positioning with dominant features (2) enhance technically innovations, expand high-end products(3) exert geographical advantages, develop good industry chain (4) develop markets, establish a good marketing system (5) expend financing ways (6)train and collect experts, enhance intellective support(7)develop big scale corporations, improve the overall competitive advantage. this article can make help for that pharmaceutical companies in