国电集团贵州火力发电企业竞争力提升的对策分析word格式论文.docx

国电集团贵州火力发电企业竞争力提升的对策研究 优秀毕业论文 IV 精品参考文献资料 摘 要 本文针对国电集团贵州火力发电企业在新电力市场形势下，如何稳定现有电 能市场，开拓新电能销售市场，为获取效益最大化的竞争资源的优化对策研究， 以提升竞争力的问题，从实践论的视角探究了贵州区域内的国电集团发电企业竞 争力不足的原因，分析得出了影响国电集团公司在贵州区域内火力发电企业竞争 力不足的几个因素：产生的新竞争市场、能源供应环境的市场变化、投资资金环 境变化、机组容量小、设备老化、人员富裕，投资理念和手段单一及市场营销能 力薄弱，生产中的一些管理技术方法手段没有高效发挥。提出了提升竞争力主要 从三方面进行：一方面是从生产管理价值增殖点角度提升竞争力。即整合生产管 理的评价体系，形成高效的生产能效评价合力等优化竞争资源的对策；一方面是 从市场营销能力方面提升竞争力。即建立符合新电力市场格局下的市场营销队伍 及其相关制度体系，并制定合理的生产和销售计划，构架营销策略；第三，是从 资本金运作能力方面提升竞争力。即建立战略联盟，挖掘投、融资收益渠道的策 略，这些研究可为国电集团公司在贵州区域的发展规划提供一些参考，也为贵州 省发电企业市场的科学合理的运作提供一点参考。 主题词：优化,竞争,资源,提升,竞争力 分类号: F 2 7 2 . 1 9  Summary In this paper, Guizhou power enterprises of the CHINA GUODIAN CORPORATION in the new electricity market situation, how to stabilize the existing energy market, opening up new sales market power to obtain maximum efficiency, competition for resources optimization, to enhance competitiveness in order theory of practice perspective explores the Guizhou region the CHINA GUODIAN CORPORATION less-competitive power generation business reasons, the analysis of the weakened area in Guizhou the CHINA GUODIAN CORPORATION thermal factor in the competitiveness of enterprises: come to the following factors: the forthcoming new competition markets, energy supply, environment, market changes, changes in the environment of investment funds, unit volume is small, aging equipment, personnel wealthy, investment philosophy and means of single and weak marketing, production and management techniques in some of the methods and means there is no efficient play. Proposed to enhance the competitiveness of the main three-pronged: on the one hand the value of production management from the perspective of the proliferation of point of legislation to enhance competition. Namely, the evaluation of integrated production management system, form a highly efficient production of energy-efficiency rating together to compete for resources such as optimization of the problem; the one hand,