国货广告中的民族图景——以1930年代《申报》 《大公报》为中心word格式论文.docx

优秀毕业论文 精品参考文献资料 in the history. In ShenPao’s 78 years of newspaper history, it recorded rich material with news, ads, reviews, its role in modern Chinese history called the treasure house of historical materials. Ta Kung Pao in the new period based on its No party, not to sell, not private, non-blind policy became a leader in the Chinese press. After Marco Polo Bridge Incident, the two newspapers have strongly advocated that one does not surrender, the second is not humiliated, Although the various twists, because of its business properly managed, the newspaper has long received considerable development in scale and influence public opinion, other domestic newspapers can not catch up. I selected the period of the 1930s, because this special section is the culmination of domestic products, and an unprecedented difficult period of national crisis, so this section of domestic products is typical in the performance of ads in the process of national crisis. The first chapter started from the macro-social context of the development of the National Products movement, through the Western powers invading China, Chinese people suffered from the national crisis and then try to adopt a business-policy and develop the industry approach to analyze the root of domestic products movement, through an analysis of the 19th century before the domestic products of 30 years in the advertising campaign development process leads to the development of movement to show the climax of the performance of ad approach. Chapter Two Starting from the geographical point, on the one hand through the ShenPao and Ta Kung Pao south and the north, complement each other, using the advertising campaign in the media showed the opinion in the movement. On the other hand, the article through the use of domestic products advertised in the map view displaying and map publishing, transferring map into a political space identifier, thus strengthened the integrity of the public imagination for the land. Chapter T