OVAL 2013 TEAM161完整版.ppt

mental test free chat room message board positive energy online shopping mall face to face cultural salon networking party volunteers training speech Our services 1) Segmentation Demand Outsiders Certain demand Strong demand Ability Low consumption ability Average High consumption ability 2) Target Market Place: Beijing, China 3) Positioning B: Social enterprises Strengths Weaknesses Low entry barrier Reasonable price with high quality service Strong management team Focused on technology and innovation Low brand awareness Unacceptable from public People would prefer free charge part Large input cost at beginning Opportunities Threatens Strong consulting demand. More and more students concern their psychological status Large potential market. Policy supported by government Traditional counseling room in university Social enterprises competition Website security SWOT analysis Marketing strategy 1)Operation Expectation Further development after 5year 2) Human resource management Product Price(￥/10 minutes) Normal Specialist Proficient telephone consulting 2 5 10 on line video 5 10 30 face to face consulting 10 30 50 Deep therapy 15 50 100 Item Year 1 Year 2 Year 3 Year 4 Year 5 Income online shopping mall 130000 160000 190000 220000 240000 telephone consulting 130000 160000 180000 223000 260000 on line video 120000 140000 150000 198000 210000 face to face consulting 100000 120000 130000 185000 210000 Deep therapy 100000 110000 140000 194000 220000 Website traffic 80000 90000 120000 160000 180000 Total 640000 780000 910000 1180000 1320000 expenditure Fixed assets 50000 60000 80000 100000 100000 Rental 100000 130000 160000 200000 200000 Websites 84000 84000 84000 96000 96000 Salaries 240000 280000 320000 460000 480000 Advertisement 120000 120000 120000 150000 150000 Operation 100000 100000 100000 120000 120000 Total 694000 774000 864000 1126000 1146000 cash flow Revenue -34000 6000 46000 54000 174000 Taxes 0 1020 7820 9180 29580 Net Income -34000 4980 38180