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adwantageanddisadvantage 雷诺和东风合并的优缺点
Advantage Alliance Rebirth for Nissan Optimize the layout for Renault Advantage Can face all aspects of the challenges of globalisation. Such as:Markets, products, technical innovation, etc 1 3 4 5 2 Advantage 1 Advantage Be able to form a complementary advantages. Especially in three key areas: production (mainly in product platform), purchasing and marketing. 1 3 4 5 2 Advantage 2 Advantage--benefit Production: Shared the product design and manufacturing platform between each other, then reduced the production cost and increase the efficiency of assets; Uesd a unified platform for product planning, To further expand the market share of products. 1 3 4 5 2 Advantage 3 Use their own advantages together to improve the competitive ability of technological; Combined both sides logistics system, build a more open and broader car trade service channels, etc 1 3 4 5 2 Advantage 4 Advantage Advantage Market Before the alliance, Renault has a large advantage in Europe, South America, north Africa and the Middle East market , Nissan has a good market performance in Asia, Australia, North America, Central America, Africa, etc. 1 3 4 5 2 Advantage 5 So after established the alliance, use their strengths to help other side entering in new maket or the place where their market share is very small to do a business development, greatly reduces the costs and risks of market development. Advantage---profit After alliance, Renault get profit comes from Nissan every years. (Except 2009) Disadvantage Business partners are jointly and individually liable for the actions of the other partners. 1 3 4 5 2 Disadvantage 1 Disadvantage Profits must be shared with others. You have to decide on how you value each other’s time and skills. What happens if one partner can put in less time due to personal circumstances? 1 3 4 5 2 Disadvantage 2 Disadvantage Since decisions are shared, disagreements can occur. A partnership is for the long term, and expectations
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