一汽-大众-2009年_奥迪品牌经销商商务政策.pptVIP

Name, Abteilung, Titel, Datum Objective Provide dealer normal operation cost. Ensure the basic viability of the dealer. Encourage dealer to be active in market exploitation. Requirement Dealer must comply with all articles “authorized dealer agreement” and accept field Audit . Sales Discount Calculation Basis Retail Price of Basic Models Regulations Whether for sales or service, there are some basic brand criteria ,If any of basic brand criteria dose not fulfill，then the whole Audit fails.0.3% will be cut from the basic discount.Only all basic brand criteria fulfill,the dealers can get discount according to the following rules: Basic Discount (FBU) A8/TT/Q7/A5:7.0%;R8:9.0 2009商务政策Dealer Margin Policy -- 基础销售折让规则： --若 95%≦销售审核通过率≦100%且95%≦服务审核通过率≦ 100%，则可获得全部基础销售折让; --销售审核通过率或服务审核通过率95%，则基础销售折让被扣除0.3%; 标准管理审核周期: 每年审核二次，每半年进行一次。 基础销售折让(FBU) A8/TT/Q7/A5:7.0%;R8:9.0% 2009商务政策Dealer Margin Policy -- Regulations 95%≦ Sales Audit pass rate ≦ 100% and 95%≦ Service Audit pass rate ≦ 100%, dealer can get full basic discount Sales Audit pass rate 95% or Service Audit pass rate 95%, 0.3% will be cut from basic discount. Audit terms: Two times audit for the whole year, once a half year. 2009商务政策Dealer Margin Policy -- Basic Discount (FBU) A8/TT/Q7/A5:7.0%;R8:9.0 目的：鼓励经销商按月完成销售任务，确保奥迪品牌总体目标的实现 考核销售折让比例 ： A8/TT/Q7/A5：考核销售折让比例 = 1.7% ×折让系数 A 考核办法： 各品种分别考核，每月分别下达分销计划 计划完成率≥100%，折让系数 A=1 计划完成率＜100%，折让系数 A=计划完成率 计划完成率=经销商月采购量（STD）÷月计划量×100% 对当月未完成计划的经销商，如果年底完成全年商务计划达80%以上的，按以下方法追溯： 销量考核(FBU)： A8/TT/Q7/A5 1.7% 2009商务政策Dealer Margin Policy -- Objective Promote dealers to fulfill the monthly sales target, ensure the achievement of Audi brand overall target Sales assessment ratio： A8/Q7/TT/A5：Assessment ratio = 1.7% ×discount coefficient ( A ) Assessment method ： Each model shall be assessed separately ，Monthly distribut