BEC初级unit2.ppt

Unit 2a Company history Objectives To enable Ss to describe companies and their histories? To practice reading for specific information To review the past simple and prepositions of time Part 1 The history of Volkswagen Step I Words Phrases GmbH abbr. 德 股份有限公司(=Company with Limited Liability) Joint venture合资公司 venture的本意是“风险” ;joint是“共同的” 所以合资公司就是2个或2个以上的公司一起成立的共同承担风险，按照出资比例分享利润的公司 3. Volkswagen Models : Beetle newbeetle.jpg Golf golf.gif PASSAT PASSAT.gif SANTANA BORA POLO 4. 世界汽车标志.doc As far as I know … 据我所知 The first factory was founded in 第一家工厂创建于…… The first factory was located in … 第一家工厂位于…… One of the most popular…in the world 世界上最知名的……之一 Europe’s largest car-maker 欧洲最大的汽车制造商 Step III Reading : Volkswagen Language Points: People’s car: 即指大众牌轿车：Volkswagen. First of all: 首先；第一。例：First of all, let me say how glad I am to be here. 首先，我要说的是我来到这里感到很高兴。 …started work on the `people’s car’ with money he received from the German government… ; …started production with his new American machinery 在这两个句子中，介词with 意为：（表示使用的工具、手段、材料等）用；以；以、、、、、、方式。 而在 “Today Volkswagen AG is Europe’s largest car-maker with 242 770 employees and a turnover of $ 65 bn” 句子中，with 的意思是为：拥有。阅读时请注意介词with 在不同句子中的意思。 Commercial production stopped during the war… “the war” 一词在此指第二次世界大战 …the British helped the local economy by ordering 20 000 cars … ; The company continued its globalization by setting up its own production facilities in Australia… 在这 两个句子中，介词by 意为：（表示方法、手 段、方式）凭借；靠；用；通过。例如：It’s not fair to judge people by their appearance. 以貌取人是不公平的。 6.Instead, Heinrich Nor Hoff took over as Managing Director… instead: 作为替代；反而；却。 例如：They didn’t go by bus, instead , they went there on foot. 他们没乘公共汽车，而是步行去那儿的。 Volkswagen became a public limited company valued at DM600m. 介词at 在此意为：（价格、速度、数额、程度等）以、达。例如：The apples were sold at 6 pence a pound. 这苹果以每磅6便士的价格出售。 8. …the future for VW loo