函电基本知识.ppt

UNIT 1 Basic Knowledge of Business Letter Writing I. Form and Structure of Business letter 商务书信的书写格式及构成 II. Writing Principle of the Business Letter 写信的原则 I. Form and Structure of Business letter 1 Form 格式 2 Structure 构成 3 Addressing Envelops 信封的写法 1 Form 格式 (1) full block form 齐头式 (2) Modified block form with indented style 混合式 (3) Modified block form 改良式 (4) Simplified form 简化式 full block form 齐头式——sample letter Blyco Textile Group B.V. Ossterstra 2,7524DZ Enschede The Netherlands Tel: 5387748 Telex:45635 Fax Your ref: C9246 Date: April 24,2004 A. Sender’s address 信头 . B. Reference No. 编号、文案号 and Date 日期 （1） full block form 齐头式——sample letter Xi’an Textile ImportExport Corp. 108 Lian Hu Road, Xi’an, Shaanxi,China Dear Sirs, Inside Name and Address 封内地址 i.e. Addressee’s/ Receiver’s Address D. Salutation 称呼 （1） full block form 齐头式——sample letter Thank you for your letter of April 18, 2004. We are a company that is, for years already, engaged in importing clothing items from your country, although not from Xi’an. We are interested in contacts as mentioned by you. Our Purchasing Manager, who is in Hong Kong at the moment, will contact you when he returns. With Kind Regards G. Body of Letter （1） full block form 齐头式——sample letter Yours faithfully, Blyco Textile Group B.V. (signed) J. Kistemaker, Manager H. Complimentary Close 结尾敬语 I. Signature 签名 （1）full block form 齐头式——sample letter In the full block form, every part of a letter is typed form the left margin. It is convenient to be typed with a typewriter but the layout is not so beautiful. So some businessmen use a modified block form with indented style. (2) Modified block form with indented style 混合式 Your ref: C9246 Our ref :bwbw Xi’an Textile ImportExport Corp. 108 Lian Hu Road, Xi’an, Shaanxi,China Blyco Textile Group B.V. Osstertra 2,7524