TED盖茨老婆可口可乐生意经.doc

One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, Im really struck by the things that we have in common. They want what we want for our children, and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty, and its quite jarring, both in the scale and the scope of it. My first trip in India, I was in a persons home where they had dirt floors, no running water, no electricity, and thats really what I see all over the world. So in short, Im startled by all the things that they dont have. But I am surprised by one thing that they do have: Coca-Cola. Coke is everywhere. In fact, when I travel to the developing world, Coke feels ubiquitous. And so when I come back from these trips, and Im thinking about development, and Im flying home, and Im thinking, Were trying to deliver condoms to people or vaccinations, you know, Cokes success kind of stops and makes you wonder: how is it that they can get Coke to these far-flung places? If they can do that, why cant governments and NGOs do the same thing? And Im not the first person to ask this question. But I think, as a community, we still have a lot to learn. Its staggering, if you think about Coca-Cola. They sell 1.5 billion servings every single day. Thats like every man, woman and child on the planet having a serving of Coke every week. So why does this matter? Well, if were going to speed up the progress and go even faster on the set of Millennium Development Goals that were set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understand what makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good. Cokes success is relevant, because if we can analyze it, learn from it, then we can save li