国外精品模板设计欣赏——美国对网络新媒体的研究.ppt

Downloading Podcasts Waves 1-3 “Thinking about using the Internet, which of the following have you ever done?” – “Downloaded a Podcast” Active Internet Users Global 18.4% 21.8% 48.8% Philippines 8.3% 26.4% 61.3% Australia 14.4% 21.7% 40.2% Russia 13.8% 12.6% 57.9% China 24.3% 51.8% 74.3% South Korea 17.9% 23.8% 49.2% France 25.2% 20.9% 34.2% Spain 20.8% 16.6% 51.0% Germany 12.5% 8.9% 34.8% UK 14.3% 22.2% 42.2% Italy 16.2% 14.7% 25.1% Wave 1 Sep 06 USA Wave 2 Jun 07 12.7% 14.3% Wave 3 Mar 08 29.5% % ever done Power to the people - Social Media Tracker Wave 3 * Gl ob Ja p an D aOWN PoLO dcAD as Ge t rm In Ita an di ly a y % Fr an ce Ch in a Br az il al Ru ss ia So ut h U K Sp ai n Ko re a U SA 65 Consuming Content – podcasts: Frequency of Downloading a Podcast “Thinking about using the Internet, how often do you do any of the following?” – “Download a Podcast” – Podcast users only usage trends 20% 15% 36% 27% 37% 40% 45% 39% 21% 19% 11% 12% 21% 14% 15% 27% 9% 26% 27% 19% 19% 23% 17% 8% 16% 40% 24% 34% 41% 48% 40% 37% 46% 45% 19% 27% 22% 28% 20% 12% 14% 22% 21% 32% 16% 14% 30% 19% 14% 14% 30% 27% Daily reach Weekly reach Monthly reach Less often * % EVER DOWNLOADED PODCASTS ki Insta din a1 Ph1..4 ilip6%% Chpi inne Rua5s4 s.4.5 Tusia%% rk5.5 Czey% ec6. GrhR0% eee Hcepub un6li .c Pogar4%6. 4% lay6 Itand.5 ly6.% M7.49% ex% Brico az7. Auil89% st.2 Roria% m9. Caan4% nia Frada10. an13% Jace0.4 pa11% Gen1.7% rm1 Dean.8% ny Nma13. etrk3 h % Uerl15. SAan5 % Au16ds st.215 ra%.8 H % onlia 1 SwgK6. iton7% Uzerlg1 Kan6 . 2 So0.d17% ut6%7. 5% SphK aior nea Ta2 iw2.21 an5%.3 % 24 .4 % Pa 2 3 Consuming Content – podcasts: context North America 1 USA 2 Canada Central South America 3 Mexico 4 Brazil 29.5m 2.1m 4.8m 9.5m Europe 5 UK 6 Netherlands 7 France 8 Switzerlan