户外电子屏广告实时受众研究引擎分析-analysis of outdoor electronic screen advertising real-time audience research engine.docx

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2018-05-28 发布于上海
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户外电子屏广告实时受众研究引擎分析-analysis of outdoor electronic screen advertising real-time audience research engine.docx

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户外电子屏广告实时受众研究引擎分析-analysis of outdoor electronic screen advertising real-time audience research engine

ABSTRACTABSTRACTOutdoorelectronicscreenadvertisingsmarketishuge,anddevelopsswiftandviolent.Butbecauseofthelackofassessmenttoolsforoutdoorelectronicscreenadvertisingseffect,theproblemshowtoestimatetheeffectandhowtoembodymediavaluehinderdevelopmentofthisindustry,makecapitalistsandadvertisersunderestimatethevalueofnewmedium,andaffectthemarketsfurtherexpansion.Tobeaimedatsolvingtheseproblems,thispaperproposesoutdoorelectronicscreenadvertisingreal-timeaudienceanalysisenginesystem.Itwillhavethefollowingfeatures:(1)Itwillhaveadvertisingcontentassessmentpriortothedeliveryofadvertisingandabilitytohelpcustomersdevelopingoptimaldeliverystrategies;(2)Duringdeliveryperiod,customerscanalwaysmonitorcurrentaudiencesamount,movingspeed,sexratio,agedistribution,incomedistribution,etc.;(3)Whenadvertisingdeliveryisdone,theeffectsofthisadvertisingareanalyzed.Thispaperfocusesonresearchinghowtodesignandimplementthesystemandtryingtoimplementademosystem,whichwillenableadvertisertokeepabreastofnewdevelopmentsoftheadvertising,soastodiscoverproblemsandsolvethem,sumupexperience,andincreaseefficiencyofadvertisingduringadvertisementdevelopmentandadvertising.Thechiefcontentsareasfollows:Detailresearchoninfluencefactorsofexpressingpowerofoutdoorelectronicscreenadvertising,suchaselectronicscreensspecifications,advertisementelements,andtheenvironment,etc..Detailresearchonthedesignandimplementproposalofoutdoorcrowddetection.Detailresearchonthedesignandimplementproposalofoutdoorcrowdsattentiontracking.Researchonthedesignandimplementproposalofoutdoorcrowdscharacteristicsprediction.Ademosystemofoutdoorelectronicscreenadvertisingreal-timeaudienceanalysisenginesystem.Keywords:Outdoorelectronicscreen;accurateadvertising;audienceanalysisⅡ目录目录摘要iABSTRACTII第1章引言11.1课题背景和意义11.1.1基本概念11.1.2市场分析11.1.3技术应用分析21.1.4实时受众分析的意义31.2国内外研究现状和发展趋势31.2.1相关技术现状41.2.2发展趋势81.3课题的主要研究内容81.3.1户外电子屏广告传达力分析技术91.3.2户外人流监测技术91.3.3户外人群注意力追踪技术101.3.4户外人群特征预测技术101.3.5系统开发与应用示范111.4论文组织11第2章系统总体建设方案132.1系统总体架构设计132.1.1系统功能综述132.1.2系统体系架构