商务英语函电-对外经济贸易大学出版社.pptVIP

关于教程的几点说明 编写原则: 本教材是对外经济贸易大学出版社《新基点商务英语高职高专系列规划教材》之一。编写中按照教育部《关于加强高职高专教育教材建设的若干意见》的要求，本着理论知识“必须、够用”为度、以“加强实践教学环节、注重学生职业能力培养”等宗旨，和“细化教学目标为应知、应会目标”的原则进行编写。 编写安排：本书参照外贸业务实际结合教学规律共分为4大模块15个单元，内容编排按照外贸业务操作步骤、由浅入深 。 编写特色： 1.模块式编写 2.应知知识与应会能力结合的学习目标; 3.课后练习实践性强, 选材难度适中,内容有趣, 实用性强,体现高职实践性教学特点; 4.商务背景链接知识丰富，实用，有趣；  M1- Unit1Basic Knowledge of Business Communications UNIT CONTENTS 1. STUDY AIMS 2. PARTS OF BUSINESS LETTERS 3. LAYOUTS OF BUSINESS LETTERS 4. WRITING PRINCIPLES OF BUSINESS LETTERS 5. ENVELOPE ADDRESSING 6. EMAIL ADDRESSING 7. BUSINESS LINK 8. KEY TO PRACTICE 1. To understand writing principles and language characteristics 2. To be familiar with parts of business letters 3. To be familiar with structures of business letters 4. To know 3 writing formats of business letters 5. To know how to write an envolope  1. To be able to recognize parts of business letters 2. To be able to recognize 3 writing formats of business letters. 3. To be able to write a business letter in proper structure. 4. To be able to write an envolope.  There are a lot of means of business communication. Besides face-to face communication with your customers, you also need some written forms of communications to contact with the outside world and conclude a deal. Written communication in business plays an important role in an age of electronic communication, its’ advantages are as follows:  1）To keep a record of all important facts for ready reference; 2）To decrease the cost of negotiations 3）To rush the long-distance communication conveniently 4）To be much clearer compared with oral expression 5）To solve daily problems efficiently, etc  Nowadays millions of business letters are being sent by fax or E-mail to carry out business rountine,such as E-commerce involving offering, ordering, enquiring, payment and complaints. All these are on the basis of writing skills in business letters. Good writing may lead you to gain more opportunties, is also the s