行动通讯产业之研究趋势丶市场发展与预期.doc

行动通讯产业之研究趋势丶市场发展与预期 国??东华大学企业管??学系 博士学位??文 指导教授 褚志鹏 博士 ??动通讯产业之研究趋势、 市场发展与预期 Research Trend, Market Development, and Expectancies of Mobile Telecommunication Industry ??珍如 撰 中华民国九十七??一月 Research Trend, Market Development, and Expectancies of Mobile Telecommunication Industry By CHENJU LIN, #99ff99MBA DISSERTATION Presented to the Faculty of the Department of Business Administration of National Dong Hwa University in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY January 2008 Acknowledge The completion of this dissertation is mainly because of the support of many people. First, I would like to express my thankfulness to my mentor Dr. Chih-Peng Chu for his helpful wisdoms and guidance. As my academic advisor, he guided me into the Management-Science academia and nurtured my urge for research. Also, my sincere appreciation is extended to Dr. Shao-Ju Lee, Dr. Kung-Jeng Wang, Dr. Yi-Nung Yang, and Dr. Bai-Dar Shih. Their comments and suggestions were invaluable and their help and concern were much more than expected from the committee members. I am grateful to Dr. Jingu Pan in IDEAS of Institute for Information Industry for help collecting data for the third chapter of this dissertation, to doctoral student Ci-Rong Li for giving some constructive suggestions, and to the Department of Business Administration at the University of Dong Hwa for its academic support during my doctoral program. Finally, I would like to convey my deepest affection to my husband and parents who prayed for me everyday during my doctoral study. C.J.L. Abstract “Without an appropriate research setting, a study cannot be qualified as a reasonable piece.” This notion is manifested in the methodological polices proposed by Dewey (1916), Alavi et al. (1992), Grover et al. (1993), Pinsonneault et al. (1993), and Yang et al. (2004). In chapter II, we structured a holographic framework for mobil