社交网络和跨媒体平台对个人生活的影响.pptx

YOURLIFE AISTRANSMEDIAEXPERIENCE“Transmedia”?Transmedia is a fancyword for a simpleconcept: tellingstories acrossmultiple platforms.”—Tim Kring, creator, “Heroes”“ FOR EXAMPLE:CastleThe ABC show, Castle, follows ?ctional mystery writerRichard Caste, and his unlikely partner and literary muse,NYPD detective, Kate Beckett, as they solve Manhattanmurders. Castle’s novel, Heat Wave – named for itsprotagonist, NYPD detective Nikki Heat – was pennedduring the show’s ?rst season, and released both as aplot point in the course of the show’s story arc……And, simultaneously,as a real-life bookpublished by Hyperion.The hardcover evenmade it onto the NewYork Times Bestseller list!The author? RichardCastle, of course. NakedHeat, the secondinstallment in the NikkiHeat series, writtenduring Castle’s summerin the Hamptons (aka theshow’s second seasonhiatus), was released inSeptember 2010.Photo: Fannish on FlickrWhen characters from the hit AMC show Mad Men, ?rst appeared onTwitter and began interacting with fans and one another, theseunauthorized, fan-created pro?les sparked major controversy with thenetwork. But AMC quickly recognized the value in allowing its most iconiccharacters to live, breathe, and tweet, alongside the show’s fans. Now,character Twitter accounts are quickly becoming a natural standard forcharacter-driven entertainment. Or here…MadMenTrueBloodThe premise behindHBO’s True Blood isthat the invention ofa synthetic-blood drinkhas allowed vampiresto “come out of theco?n,” and live openlyamong humans. Topromote the seriespremiere, ads for thenew Tru:Blood beveragebrand began popping upin billboards andmagazines all over thecountry, bringing a keypart of show’s fantasticalstory into reality.Photo: iMalkah on FlickrDuring True Blood’s thirdseason, the show’sMillennial vampire evenstarted her own blog,,where she posts text andvideo updates on thelatest goings-on in her“life”, undead lifestyleadvice, and the generalmeandering thoughts ofyour typical, newlyimmortal 17-yea