商丘市旅游营销策略研究论文论文.docVIP

Abstract As a big province with all kinds of tourism resources，the potential of Henans tourism Industry is vital and should have the prominent position in the development of the society, A lot of tour famous place for scenery or historical relics already becomes famous around here and overseas. But east door as the Henan province, The Shangqiu city tour achievement owning rich tours resource by the same token is but not really ideal. shangqiu tourism industry should have been developed well for its abundant natural and historic resources but in fact it didnt gain the fame and occupy the deserved marketing proportion of tourism and is still in the beginning period of development at present. It is urgent that scientific theory of tourism marketing should be adopted to guide the marketing activities of shangqiu tourism. Thesis basis expounding in theory is upper, First, based on the marketing environment analysis, it estimates tourism market, market segment and market positioning. Secondly, by the comparison of tourism resource characteristics with the need of consumers, the article makes target market and market positioning clearly. At last, the author provides tourism market in Product, price , channel and sales promotion , trying to do some beneficial probe from the aspect of marketing in this field. 　  【Key words】 Shangqiu  Tourism marketing  Marketing tactics  Market positioning 　 4 　 　 山西财经大学　 学位论文原创性声明 本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研 究工作所取得的成果。除文中已经注明引用的内容外，本论文不包含任何其他 个人或集体已经发表或撰写过的作品成果。对本文的研究所做出重要贡献的个 人和集体，均已在文中以明确方式标明。本人完全意识到本申明的法律结果由 本人承担。 学位论文作者签名：  日期：  1  年  月 日 山西财经大学 学位论文版权使用授权书 本学位论文作者完全了解学校有关保管、使用学位论文的规定，同意学校 保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和 借阅。本人授权山西财经大学可以将本学位论文的全部或部分内容编入有关数 据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。　 本学位论文属于必威体育官网网址□，不必威体育官网网址□。在　　　　年解密后适用本授权书。　 （请在以上方框内打“√”）　 　 　 　 　 学位论文作者签名：　　　　　　　　　　　　　　　　　指导教师签名：　 日期：　　　　年　　月　　日　　　　　　　　　　　　　　　　日期：　　　　年　　月　　日 2 山西财经大学硕士学位论文 1 导论 1.1 旅游市场营销理论概述 1.1.1 旅游市场营销相关理论 （1）旅游市场营销的内涵 旅游市场营销是通过分析、计划、执行、反馈和控制这样一个过