欧洲各国零售电子商务的报告(kelkoo+2009).pdf

UK ONLINE SHOPPERS ARE THE BIGGEST SPENDERS IN EUROPE UK consumers spent £38 billion shopping online in 2009, representing almost a third of total European sales Online retailing is one of the fastest growing markets in the UK. Worth £14 billion in 2003, it grew by 171% to £38 billion last year. E-commerce sales continued to perform strongly in 2009, growing by 12.4% and representing 9.5% of total retail sales. UK consumers were also the biggest spenders in Europe, accounting for 30% of total European online sales. In 2010, online retail will continue to thrive with sales set to rise by £4.7 billion or 12.4% - more than seven times the predicted growth for the entire retail sector (1.7%). • At £38 billion the UK accounted for the highest online retail spend in Europe - representing 30% of European internet sales in 2009 (£127.7 billion) • UK consumers also topped the online retail spending tables in 2009 with an average annual spend of £1,102 on 37 purchases compared to a European average of £774 on 20 items • 25% of UK shoppers are now prepared to spend £1,000 or more online on a single transaction • 57% of UK consumers made online purchases - almost 20% higher than the European average (38%) • 2010 Forecast: UK online retail sales set to rise by 12.4% to £42.7 billion, while total retail sales will grow by just 1.7%. European online sales will grow by 20% to reach £153 billion • Poland (36%), France (31%) and Spain (25%) will experience the fastest growth this year. As the most mature e-commerce market, the UK will grow the least (12.4%) • UK online sales accounted for 9.5% of total retail spend in 2009 and could reach 10.5% by the end of 2010 - the largest share in Europe and almost double the European average projected for 2010 (5.5%) STRICTLY EMBARGOED UNTIL Monday 1st February 2010 As the UK officially emerges from the recession, new figures