第一步 出口商建立业务关系函.doc

第一步 出口商建立业务关系函 一、建立业务关系函的基本结构 （一）信息来源 We learned from the commercial counselor’s office of our embassy in your country that you are in the market for Chinese handicraft. Mr. Jacques, Canadian Ambassador in Beijing, has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles. We have obtained your name and address from the Internet. Our market survey showed that you are the largest importer of cases and bags in Egypt. （二）致函目的 In order to expand the sales of our products into South America ,we are writing to you to seek cooperation possibilities. We are writing to you to establish long-term trade relations with you. We wish to express our desire to enter into business relationship with you. （三）公司介绍 We are a leading company with many years of experience in machinery export business. We enjoy a good reputation internationally in the circle of textile. We have our principle as “clients” needs come first”. Located in Shanghai, we take the advantage to set up our solidifying production basis in coastal and inland areas. （四）产品介绍 Art.No.76 is our newly launched one with superb quality, fashionable design, and competitive price. We have a good variety of colors and size to meet your different needs. Our products are enjoying popularity in Asian markets. To give you a general idea of our products, we are enclosing our catalogue for your reference. （五）盼望答复 Your comments on our products or any information on your market demand will be really appreciated. We are looking forward to your specific enquiries. 二、建交函模版 （一）Dear sir From the March 5 issue of the International Business Daily we have learned that you are in the market for plush toys, which just falls within our business scope. We are now writing to you with a hope to establish long-term trade relations. As a leading trading company in Shanghai and backed by more than 10 years of export experience, we have good connection with some reputable toy factories, and sufficient supplies and on-ti