新视野课件unit-1.ppt

麦当劳在中国的发展 　　随着中国经济的发展，麦当劳在中国内地的市场也有着迅猛的扩展。现在， 麦当劳的670家餐厅遍布在跨越中国25个省市和直辖市的108个次级行政区域。我们十分重视中国市场，并会在投资回报最大的基础之上，继续扩展我们的连锁餐厅。目前，我们的员工人数超过5万人，其中99.97%是中国员工。我们在中国的供应商系统亦拥有超过1.5万名的员工，总投资达5亿美元。 ● 1990年，麦当劳在深圳开设中国的第一家餐厅。 ● 1992年4月，北京王府井麦当劳餐厅开张，成为麦当劳在全世界面积最大的餐厅. ● 麦当劳在广州的第一家餐厅开张时创造了麦当劳历史上的最高销售额记录。 ● 南京夫子庙餐厅开张时创造了麦当劳历史上最高的每笔交易平均消费额。 ● 2003年8月，麦当劳于天津首先开展特许经营业务。  1. 套餐 (combo) 通常看著图片就知道几号是什麼套餐, 点套餐时只要说 Combo number one, 或是 number one 就好了. 有时店员会问, Do you want to go large? 如果你需要, 他会给你大的薯条和可乐. 2. 汉堡 (hamburger) 老美说汉堡通常会说 burger 如 cheese burger. 和台湾不同的是, 在美国单点汉堡他会问你 goes with cheese? 所以也可以在点的时候就说 without cheese, 他就不会再问你. 有些比较好的餐厅还会问你肉要几分熟. 有意思吧.  3. 薯条 (fries) 记得以前国中英语教 french fries, 在美国说 fries 就可以了. 4. 饮料 (drinks) 在速食店的饮料就那麼几种 a. 可乐 coke b. 减肥可乐 diet coke (或直接说 diet) c. 雪碧 sprite (柠檬汽水) d. 橘子汽水 Hi-C (or orange soda) e. 冰茶 (iced tea) 在美国的 soft drink 大多数是可以 refill 的, 你可以在店裏喝一杯, 离去时再去 refill 一杯, 相当划算. Dick and Mac McDonald ? In 1953, the McDonald brothers—Dick and Mac—developed a new idea for their restaurant. The brothers called their idea a drive-in restaurant, and customers could order food from their cars. The restaurant also cut down on the number of choices on the menu, so the cooks could make the food very quickly. The restaurant specialized in making hamburgers, French fries, and chocolate shakes. In 1955, Ray Kroc visited the restaurant and offered to buy the rights to the two brothers idea. The two brothers agreed, and the McDonalds restaurant chain was born. Ray Kroc ? Raymond Albert Kroc was the founder of the McDonalds Corporation. Brothers Mac and Dick McDonald opened the first fast food restaurant called McDonalds in 1953 in Downey, California. In 1955, Kroc, a milkshake (奶昔) salesman went to visit the restaurant. He saw the potential of this fast food business and thus persuaded the brothers to sell the name to him. In this way, Kroc opened the first store of the McDonalds Corporation in 1955 in Illinois. Kroc died in the 1980s. McDonalds, thou