business_communication_论文.doc

Business Communication Communication in today’s business place has become more complex, with the introduction of technology presenting both opportunities and challenges. Robust organizations demand effective communicators that can effectively manage business and organizational changes, concerns or events using technological as well as traditional means. This program focuses on providing professionals the tools and techniques necessary to foster open dialogue, project credibility, and effectively communicate, even in challenging situations. The Business Communication Specialized Studies Program serves to build partnerships, define intellectual resources, and promote ideas, products or services in order to create business value. Built around a set of well-defined learning objectives designed to provide students with the skills needed to become effective communicators, the program presents the fundamentals of communication in a business environment such as business writing, problem solving, and decision making techniques. Additional topics include: negotiation skills, group facilitation skills, presentation skills, and interviewing within the professional context. (Butler, Gillian, Ph.D. and Hope, Tony, M.D. 1996) This is an example of business communication. In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product. Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich? Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image, I don’t see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either. Tanya: I assume we don’t need to wor