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Li_
Online retailing in China
July 2012
Li Fung Research Centre
1
In this issue:
I. Overview of China’s online retail market
II. Competitive landscape
III. Trends and developments
IV. Challenges
V. Government initiatives
2
Overview of China’s
online retail market
3
Online retailing registers stunning growth
Transaction value of online retailing market, 2006-2015e
3,000 129% 140%
113% 2,551
2,500 105% 120%
2,012
100%
2,000 75%
68% 1,569 80%
1,500 53%
1,184 60%
1,000 774 33% 28% 27% 40%
461
500 26 56 128 263
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