FUTURE COLA IN CHINA未来可口可乐在中国.pdf

FUTURE COLA IN CHINA Sharon Chan JingYan Liu Hangzhou Wahaha Group Co. Ltd • Future Cola is a product of Wahaha company • Wahaha, the sound of laughter in Chinese • It began as a milk factory run by a school in 1987 • Goal: To provide nutritious drinks to children • It is now China’s biggest beverage maker and top 5 beverage producer in the world QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Continue • Wahaha produces a wide variety of products such as bottled water, dairy drinks, tea, juices and also has business in clothing. • It has grown into a conglomerate with 20,000 employees and assets totaling 12.1 billion yuan (US$1512.5million) What is Future Cola? • A Preservative free carbonated drink similar to coke • First started in 1998 • Promoted as a national brand to compete against the leaders, Coca-cola and Pepsi • The flavor is modified according to the Chinese taste • Types of Future Cola: 1. Regular Future Cola 2. Kids Cola (caffeine free) 3. Future Coffee Cola Interesting facts about Future Cola • In 2004, Future Cola became the first Chinese Business case that Harvard Business school used in its MBA program. • Coca Cola claimed that Future Cola is its only competitor in Chinese soft-drink market • First enter to promote Chinese Pride: “The coke owned by Chinese!” • Now, associated its image with happiness and festival: “Festival can’t be done w