Mobile Messaging Futures移动消息期货.pdf

Mobile Messaging Futures 2005-2010 Worldwide analysis of mobile messaging markets, including detailed market sizing data, forecasts NEW! Jul and country case studies. 200 y 5 Key features of this new market study: • Worldwide market sizing of mobile messaging industry, volumes and revenues by region and by messaging technology • Understand the current state of SMS as the world #1 non-voice revenue generator • Explore why MMS has failed to meet industry expectations and how will MMS grow over the next 5 years • Analyze the future of mobile Instant Messaging and how it might replace SMS in some regions • Country case studies explore regional messaging markets in detail • Understand how migration to IP-based 3G networks will affect the messaging industry • Analyze future opportunities in mobile email • Detailed regional growth forecasts for SMS and MMS by volumes and revenues • Recommended actions for driving messaging growth forward Mobile Messaging Futures 2005–2010 Since the first commercial SMS services started gaining ground in the late 1990’s, the Though the global technology sector had a texting phenomenon has grown to epic proportions and it looks certain that we will tough time at the turn of the century, the see global SMS volumes exceeding 1000 billion messages in 2005. In the space of mobile industry has continued to grow and just a few years, mobile messaging has become an immense global industry total mobile subscribers worldwide passed generating over $55 Billion USD in 2005, the largest portion of this revenue comes 1.5 billion in 2004. This growth is forecast from simple SMS, worth an estimated $35 Billion USD in 2005. The growth of MMS