微博营销价值探讨.docVIP

-- PAGE \* MERGEFORMAT 25-- 毕业（设计）论文 题 目: 微博营销的价值探讨 所属系、部 : 电子信息与电气工程系 年级、 专业: 电气系电子商务091 姓 名: 学 号: 指 导 教 师: 刘 丽 萍 完 成 时 间: 2012.5 摘 要 网络的发展日新月异，而作为近年来诞生的网络新生产品，微博正以迅猛的发展趋势冲击着传统的网络市场。在早期，互联网时代的到来，让我们的世界变成了一个即时可见的整体，而微博时代的到来，也让网络生活变得更为丰富，让我们的视野变得更为广阔。通过对微博营销价值的研究，能够充分地了解如何利用网络营销这一渠道实现网络公司自身的商业竞争，让企业和个人都能充分的发掘微博的商业价值，来达成自己的推广。 通过本文的研究，得到以下主要结论：微博营销只是网络营销的一个分支，必须慎重考虑微博营销的操作形式，想单一地通过微博本身进行企业推广营销是达不到预期营销效果的，需要很多其它条件的配合才行。任何营销手段都不是独立存在的，一定是与其它方法相辅相成的。成功的网络营销一定是整合型营销。 关键字：微博营销 推广 商业竞争 商业价值 Abstract The rapid development of network，Newborn products as in recent years, the birth of the network，Microblogging is a rapid development trend of the impact of the traditional network market，In the early，Internet era，Let our world into a real-time visibility of the overall，The microblogging era, but also to the network life becomes more abundant，Our vision to become a broader，Microblogging marketing value to be able to fully understand how to use the Internet marketing channels to achieve the commercial competition of Internet companies, enterprises and individuals can fully explore the commercial value of microblogging to reach their own promotion. Through this study, the following conclusions: microblogging marketing is just a branch of network marketing,you must carefully consider the form of microblogging marketing operations. To a single blog itself through micro-enterprise promotion marketing, marketing cant achieving the desired effect, It requires a lot of other conditions. Marketing is not any independent existence, it must be complementary with other methods. Successful network marketing, it must be integrated marketing. Key words: Microblogging arketing Promotion Commercial value 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc325383024 引言 PAGEREF _Toc325383024 \h 3 HYPERLINK \l _Toc325