多业务组合决策模型BCG矩阵法的局限及其改进.doc

分类号： 密级: 单位代码- 学 号：20Q42Q182 硕士学位论文 题目：多业务组合决策模型 一一BCG矩阵法的局限及其改进 作者：很宝建 副教授 指导教师： 齐捧虎 专业技术取务 学科(专业)： 企业管理 答辩日期：2007年6月 学位授予曰期：2007年6月 00七年六月 Abstract With the company achievement growth and the promotion of management level, many domestic companies start to carry on the multi-services which are not related to its main camp service. As a result of the specialized profession knowledge and the financial controls become more and more complex, each service balance and the development set a higher request to the business management, Compares with the world 500 strong companies, in multi-business management aspect, our country enterprise Many companies still made decisions b￡^ed on experience, without a set of scientific strategies analysis tool, or the analysis method tool is imperfect, the enterprise grows to the certain stage the benefit starts to glide down caused by the complexity of multi-scrvice controls. The policy-making risk excessively to be high during the growth, cannot achieve the highly effective the goal of management. First，at present there are many strategic analysis tool for the mtilti- services investment portfolios’ According to each service correlation strong or weak, may roughly divide into two kinds, as to the strong correlation service，Activity-Based Costing mainly(ABC) and the Theory of ConstTaints(TOC) constitutes the dedsion-making model As to the weak correlation service, there are GE matrix, shell matrix, ADL matrix which is suggest by Athur D Little, Boston matrix is the commonly used service investment portfolio analysis tool，which is one of Boston consultation groups main contributions, this matrix is one kind of strategic analysis tool for the higher manager in enterprise to make a decision of expanding or the projects increase. The object of the matrix is forming a optimum combination of SBU (Strategic Business Unite), The Boston matrix technique characteristic is transforms the complex situation to a simple way, but as the matrix