WindowsVista传媒行业应用展望1.ppt

Broadband Growth UK now 9million Broadband Subscriptions Bundling of Networks and services Increased value for money Online is becoming the lead medium Convergence is now the ‘norm’ 2005 1st year Communications Retail revenue growth declined Broadband Approaching 50% adoption Reduced prices * Broadband Growth UK now 9million Broadband Subscriptions Bundling of Networks and services Increased value for money Online is becoming the lead medium Convergence is now the ‘norm’ 2005 1st year Communications Retail revenue growth declined Broadband Approaching 50% adoption Reduced prices * Community Driven Experiences The young in the UK are moving away from traditional media The explosion of youth community sites and communities using technologies such as MySpace and MSN Messenger MSN Messenger – 200million + subscribers in 7 years Myspace 100million subscribers in 3 yrs - No1 Website in USA Community generated video / musig Multi service offerings – MSN VoIP, Video Conferencing, You tube – 20million unique visitors per month within 1 yr of inception Viral and driven by word of mouth 54% of 16 – 24 Yr Olds in the UK Use Social Networking Sites at least once per week * Community Driven Experiences The young in the UK are moving away from traditional media The explosion of youth community sites and communities using technologies such as MySpace and MSN Messenger MSN Messenger – 200million + subscribers in 7 years Myspace 100million subscribers in 3 yrs - No1 Website in USA Community generated video / musig Multi service offerings – MSN VoIP, Video Conferencing, You tube – 20million unique visitors per month within 1 yr of inception Viral and driven by word of mouth * Static or Declining Market Mewspapers in particular are losing ground as more and more people get more up-to-date news via their PDA’s, Phones and over the internet Alternative Media, better economies of Scale Time to Market User Generated Content Traditional Media Companies buying online assets: I