市场计划[演示模板、实例].ppt

Marketing Planning市场计划by PowerPoint by XXXXX University of XXXXX Business Unit Strategic Planning 业务战略计划 Feedback and Control 反馈和控制 The Value Delivery Sequence 价值让渡过程 The Marketing Process营销过程 Steps in the Planning Process 计划过程中的程序 The marketing process 营销程序 Analyzing Market Opportunities分析市场机会 Developing Marketing Strategies开发营销战略 Planning Marketing Programs 计划营销方案 Managing the Marketing Effort 管理营销努力 Annual-plan control 年度计划控制 Profitability control 盈利能力控制 Strategic control 战略控制 The Marketing Process营销过程 Product Planning: The Nature and Contents of a Marketing Plan产品计划：营销计划的性质和内容 Contents of the Marketing Plan 营销计划的内容 Executive Summary 执行概要 Current Marketing Situation 当前营销状况 Opportunity and issue analysis 机会和问题分析 Objectives 目标 Marketing strategy 营销战略 Action programs 行动方案 Financial projections 财务目标 Implementation controls 执行控制 Sample Marketing Plan: 营销计划案例 Current Marketing Situation 当前的营销状况 Opportunity and Issue Analysis 机会和问题分析 Objectives 目标 Action Programs 行动方案 Financial Projections 财务目标 Product Planning: The Nature and Contents of a Marketing Plan产品计划：营销计划的性质和内容 Implementation Controls 执行控制 Marketing Strategy 营销战略 Positioning 定位 Product Management 产品管理 Pricing 价格 Distribution 分销 Marketing Communications 营销传播 Marketing Research 营销调查 Product Planning: The Nature and Contents of a Marketing Plan产品计划：营销计划的性质和内容 * Figure 4-9: Two Views of the Value-Delivery Process 图4.9 价值让渡过程的两种观点 *