酒店管理系统英文翻译.docVIP

安 徽 工 业 大 学 英 文 翻 译 译文名称 1、中国在线拍卖市场——淘宝和易趣的竞争研究 2、系统设计和开发 学 院 管理科学与工程学院 专业班级 息022 姓 名 鲍乃利 学 号 029094331 2006年6月10日 The Online Auction Market in China - A Comparative Study between Taobao and eBay Abstract The success of the online consumer-to-consumer auction is largely owing to the widely accepted online reputation system. In particular, studying the fast growing online auction markets in China, a country with the largest population in the world, will provide the important outcomes in revealing the trend of global electronic market. Encouraged by the previous research achievement on eBay’s online reputation system, this paper is intended to report the research findings on the online auction market in China using the online reputation data collected from Taobao - a Chinese version of online auction marketplace. By comparing between the data from Taobao and eBay we found that the distribution of Chinese online traders’ 6-month reputation scores is lognormal; both negative feedback rates and neutral feedback rates of Taobao’s reputation data are also lognormally distributed – the same as that of eBay – These are the same as the reputation score distributions in eBay. However, the higher neutral scores in Taobao indicate the difference in the cultural aspect contrasting to that of eBay. Keywords Reputation; consumer-to-consumer auction; electronic commerce; market structure; lognormal distribution 1. ONLINE C2C AUCTION IN CHINA 1.1 An Overview of China’s Online Auction Market According to the semi-annual survey conducted by CNNIC (China Internet Network Information Center, /), the population of Internet users in China has reached 87 million in July 2004 and the figure jumped to 94 million a half year later. With the phenomenal growth rate of the online users, the development of the E-commerce market has galloped simultaneously (Figure 1). The unique infrastructure of e-commerce in China, particularly the online C2C and business-to-consumer (B2C) ma