医药招商策略之产品制胜（Strategy of Medical Investment product winning）.docVIP

医药招商策略之产品制胜（Strategy of Medical Investment product winning） Chinas pharmaceutical market in the main channel of clinical, commercial circulation and OTC terminal, derived from the individual or unit agent products rely on the main sales channels of investment market development in recent years has attracted much attention of people. Especially in recent years, the clinical OTC market, commercial channels, distribution channels and the third terminal is increasing in the national supervision, competition is fierce, the investment market due to the impact from the main channel, more and more large commercial companies and manufacturers attention to channel penetration and development through various means. The reason why enterprises such value investment market, in addition to the national macro environment for the supervision is not perfect, low entry costs (outside the person can operate, does not require a large capital investment and fixed place of business), one of the most important aspects is the investment market operating profit is higher, the product sales profit is other mainstream channels several times or even several times, could not help but make people jealous. Here comes a question, what is the dominant factor in the operation of the investment market? No matter how high the rebates you offer to your customers, how well the market plans are being made, and the publicity materials are ready, once you get out of the main line of gaining profits through the product, all the cooperation bases are no longer exist. In the final analysis, the key to effective operation of the investment market will fall back to the main line of the product: interest and valuable products are the first of their cooperation! Then, how to maximize the value of the product through the effective product management, to meet the profit demand of the agents, is a problem that the majority of investment enterprises should face seriously. First, classify products with channel characte