电子商务对旅游业的影响（The influence of Electronic Commerce on Tourism）.docVIP

电子商务对旅游业的影响（The influence of Electronic Commerce on Tourism） First, the composition of traditional tourism value chain The activity of an enterprise is to create value for the customer and to create profits for the enterprise. The competition of modern enterprises is mainly manifested in the creation of customer value chain. A series of activities creating value constitute the value chain, forming the enterprise value chain within the enterprise, and forming the industrial value chain outside the enterprise. Their ideas and principles are the same, but in the form of composition is not the same. In order to better reflect the Michael Porter (Michael E.Porter) value chain concept classics published in the 1985 competition advantage in the book of the original (i.e., through the design and adjustment of the internal value chain to gain competitive advantage, and then establish the leading position in the industry value chain), we put the tourism value chain division for the internal and external value chain is discussed in this paper. Among them, the internal value chain is called the value chain of tourism enterprises, and the value chain outside the tourism enterprise is called the value chain of tourism industry. Therefore, the tourism value chain includes two aspects: the value chain of tourism enterprises and the value chain of tourism industry. The following discusses the composition of two value chains: 1. traditional tourism enterprise value chain Potters value chain is based on the manufacturing industry, and tourism belongs to the third industry, and its products show service. At the same time, compared with other products, tourism products have obvious characteristics of non transferability in space and indivisible of production and consumption. The consumption of tourism products must be the movement of consumers, not the movement of tourism products. The production, operation and consumption of tourism products often occur in the same space-time backgroun