英语应用文写作L4Lesson4 Apology Letters幻灯片课件.ppt

Unit 8 Invitation Lesson 1 Are you free this afternoon? Lesson4 Apology Letters Module One Social?Etiquette?Writing I.Teaching Objectives In this section you will learn: 1. What needs to be included in an apology letter. 2. Appropriate greetings and closing for apology letters. 3. How and when to write apology letters appropriate to the situation II. Teaching Tips 1.Be genuinely sorry in your letter. 2.Don’t make excuses; it will sound like you aren’t really sorry. 3.Actually fix the problem when possible. 4.If it is a close relationship, don’t send a letter, apologize in person. III Teaching Procedure Step1 Warm up An apology letter is used to make a formal apology. It is important to write apology letters as soon as possible after doing something wrong. It is also very important for them to be short and to the point. Don’t make excuses and be sincere in the letter. Most apology letters include: An Apology (actually say you are sorry) Explain how you will fix the problem (if possible) Explain how you will keep it from happening again Step2 Presentation Businesses often have to write apology letters to customers when they complain. When this happens it is important to be clear about how you are making sure this won’t happen again. This will make the customer want to use this company again. Case 1 Dear Mr. Krueger: We are truly sorry and embarrassed that the book you recently purchased from us was missing pages. We pride ourselves on producing error-free books but apparently one slipped through. We are sending you another copy of the book immediately. Please call us toll free at 1-800– 583-9746 if you don’t receive it within the next few days. We appreciate your patronage.Thank you for letting us serve you, John Smith Random House Publishing Case 2 Dear Jennifer Jones: we are truly sorry that our negligence of services has caused you unpleasant experience. First let me thank you for your coming to our hotel. You are a friendly and polite customer. Se