新医改下sst零售连锁药店的经营对策分析-analysis of sst retail chain drugstore management countermeasures under the new medical reform.docx
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新医改下sst零售连锁药店的经营对策分析-analysis of sst retail chain drugstore management countermeasures under the new medical reform
AbstractAlthoughafteryearsofdevelopment,overallmanagementlevelofChinasretailchainpharmacieshavegreatlyincreased,buttheindustryisstillstayinthecompetitionbetweendruglowasmainmeanstothelowlevelofcompetitionlevel,drugsretailmarketpricecompetitionhasbeenoverused,causestheentiredrugretailindustrysprofitshavealreadyverylow,clearlyhindereddrugsretailindustrydevelopmentandexpansion.Especiallywhennewmedicalpoliciesin,thecommunityhealthagenciesinpolicysupportcontinuousconstructionanddevelopment,drugsretailchainindustryisfacingunprecedentedchallenges,theoriginalpatternhasbeenbroken.InChineseretailchainpharmaciesshouldhowtodealwiththenewunderthebackgroundofmedicalpharmaceuticalretailchainindustryhadthechallenge,reasonablegrasptheopportunitiesbroughtbynewmedicalpolicies,infuturedevelopmentmeasurestowinthetoparethisresearchpurposes.Inthenewcontextofhealthreform,theretaildrugstorechaininChinaisfacingtheestablishmentofthebasicdrugsystem,resultinginchainpharmaciescheapadvantagegraduallydisappeared,andcommunityserviceorganizationsgrowandbecomestrongcompetitorsandotherchallenges.Butalsohavearetailpharmacychainopportunity,suchasthenewhealthreformprogramtoencouragethedevelopmentofchaindrugretailingenterprises,biggerandstronger;bringthedrugstheconsumermarketexpansion;toprovidepharmacyservicestoaretailchainpharmacynewdevelopmentdirection.Overall,inthenewcontextofhealthreformopportunitiesthanchallengesofChainDrugStores.Therefore,thewriterfrom2008to2010drugretailpharmacychainoperatingasaresearchobjectinthissituation,andSSTChainDrugStoresinthenewhealthcarereforminthecontextofthecurrentsituationofbusinesscaseanalysis,cometoexistinChinaretailchainpharmaciesarenothighlydiversified;lowlevelofpharmaceuticalcare,lackofprofessionals;thedevelopmentofaseriousimbalanceandotherissues.Fortheproblems,theauthorproposesaretaildrugstorechaininChinashouldbebiggerandstrongerexpansionthroughmergersandacquisitionstostrengthentheirsenseofservice;basedonthehealthandbeauty,theimplementationofdiversification;improv
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