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Data,Models and Decisions(广东外语外贸大学).doc
Data,Models and Decisions(广东外语外贸大学)
School of Management, GDUFS
Management is basically a process a achieving a set of objectives in an effective way. To be effective managers, we must be rational in our problem solving and decision making.
DMD is concerned with the application of scientific approaches to improve management performance.
In DMD, special emphasis is placed on the systematic analysis of the nature of the problem, decision environment, objectives of the organizaion, judgment of the decision maker, and available decision alternatives.
Course Description
OR Operations Research
DMD
Data, Models and Decisions.
MS
Management Science
DS
Decision Science
Body of Knowledge
Management science
Is an approach to decision making based on the scientific method
Makes extensive use of quantitative analysis
The body of knowledge involving quantitative approaches to decision making is also referred to as
Operations research
Decision science
It had its early roots in World War II and is flourishing in business and industry with the aid of computers.
Course Description
Introduce the quantitative approaches to assist solving certain management problems, and make more informed management decisions.
Building and appropriate use of quantitative models in various areas of business is the main focus of the course.
problem-scenario
application-oriented
Course Objectives
understand the optimization idea is most important
understand the fundamental principles and basic methods
Identify situations where the methods can be applied
know how to use the methods to analyse and solve a real management decision problem
Know how to solve models using the softwares and interpret the results
Prescribed Texts and Materials
David R. Anderson amp; Dennis J. Sweeney, An Introduction to Management Science: Quantitative Approaches to Decision Making; 11 edition, Machinery Industry Press,2006
F. S. Hillier amp; M. S. Hillier, Introduction to Management Science: A Modeling a
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