Flash网站设计探讨——兼谈Flash网络广告发展前景-毕业论文.doc

摘 要虽然有着较强的程序功能（Action Script），但是我们大多数人认识flash还是因为它制作的flash动画。容量限制不复存在关键词Abstract Flash is a vector of interactive multimedia technology, although a strong feature (Action Script), but most of us recognize flash or because its the flash animation. As an interactive animation tools, Flash is widely used in network animation, commercial advertising and interactive website site. The paper shows the development and prospects of Flash network applic- ations ,including both the Flash Web site and Flash Web advertising , and read through a lot of books as the basis for a product-show site. The full text is divided into six sections, Chapter I Introduction, and Chapter II Web advertising and Flash on the Flash site development and online advertising to summarize the status and prospects; Chapter III Summary design of Flash Web site and Chapter IV “Detailed design of Flash Web site through the text, making presentations, screen shots, the entire production methods such as Flash site describes the process and methods .Chapter V “The Results Show” shows the results of this project, and Chapter VI Conclusions of this study concluded. Come to the conclusion: With the rapid development of broadband networks, and the latest fiber optic network transmission of the launch, making the troubled Flash network development capacity restrictions no longer exist; third-party software can greatly enhance the use of Flash sites or ads diverse And display professional level; Flash website design the most important thing is to maintain consistency, that is, the overall style of the uniform, including layout, text picture, the transition, such as color. Flash web site and online advertising used in internet is immeasurable prospects. Key words: Flash; Web Site Design; Web Advertising 目 录 第一章 引言 1 1.1 Flash的发展简史 1 1.2 HTML页面与Flash 5 1.3 全Flash网站的未来 6 第二章 网络广告与Flash 7 2.1 历史及发展趋势 7 2.1.1 网络广告定义及主要形式 7 2.1.2 网络广告的三个历史阶段 8 2.1.3 网络广告的发展趋势 10 2.2 Flash在网络广告中的运用 10 2.2.1 Flash网络广告的优点 10 2.2