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2013年春季国际市场营销学(专)（International marketing (special) in the spring of 2013）.doc
2013年春季国际市场营销学(专)（International marketing (special) in the spring of 2013）
Candidates answer questions
Job name: in the spring of 2013 international marketing (special): SA 2 volume work
Homework score: 100, pass score: 60
Start stop time: 2013-4-15 17:35:57 to 2013-4-15 22:05:35
Student score: 100
Standard questions total score: 100 standard score: 100
Detailed information:
Question number: 1, question type: Radio question (please choose the only correct answer in the following options): 5
Content:
In the matrix analysis of Boston, the products with fast sales growth and low market share are called ()
A, Taurus products
B, star products
C and problem products
D, lean dog products
Standard answer: C
Student answer: C
The score is 5
Question number: 2, question type: Radio question (please choose the only correct answer in the following options): 5
Content:
As a result of the difference in educational level, the result is that
A and the same consumer goods have different preferences
B and the same consumer goods have the same preferences
C, the same product acceptance is different
D and product acceptance were not affected
Standard answer: C
Student answer: C
The score is 5
Question number: 3, question type: Radio question (please choose the only correct answer in the following options): 5
Content:
Among the elements of commodity price, the most basic and the most important factor is
A, value
B, cost
C, profit
D, marginal utility
Standard answer: B
Student answer: B
The score is 5
Question number: 4, question type: Radio question (please choose the only correct answer in the following options): 5
Content:
What is the difference between public relations and advertising?
A, non personnel
B, the use of mass media
C, non payment
D, promoting goods and businesses
Standard answer: C
Student answer: C
The score is 5
Question number: 5, question type: Radio question (please choose the only correct answer in the following options): 5
Content:
Information is not only available
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