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北语网院春《国际市场营销学》作业（BLCU academy spring international marketing homework ）.doc
北语网院13春《国际市场营销学》作业1（BLCU academy 13 spring international marketing homework 1）
Question number: 1, question type: Yes, no problem. The score is 4
Content:
At present, it is still a challenge for Chinese enterprises to define property rights clearly and further deepen the reform of economic system.
Options:
1, wrong
2, yes
Question number: 2, question type: Yes, no problem. The score is 4
Content:
McDonalds and Starbuckss marketing methods belong to localized marketing, rather than standardized marketing.
Options:
1, wrong
2, pairs
Question number: 3, question type: Yes, no problem. The score is 4
Content:
Sichuan and Shanghai catering culture is very different, a catering company into the two market, enter the two market, you can not consider the impact of catering culture on the two places.
Options:
1, wrong
2, yes
Question number: 4 question type: single question (please choose the only correct answer in the following options) subject score: 4
Content:
Research on international marketing.
Options:
A, international market
B, how to market
C, consumer demand
D, how to expand the scope of the enterprise market?
Question number: 5 question type: single question (please choose the only correct answer in the following options) subject score: 4
Content:
The development mode of enterprise international market generally follows the stage characteristics of three stages of dynamic evolution.
Options:
A, exports - External Cooperation - Direct Investment
B, foreign cooperation - Direct Investment - exports
C, foreign cooperation - exports - Direct Investment
D, export - Direct Investment - foreign cooperation
Question number: 6 question type: single question (please choose the only correct answer in the following options) subject score: 4
Content:
Among the factors that constitute culture, which of the following factors is the most obvious sign of a culture distinguished from another?.
Options:
A, religion
B, education
C, family
D, language
Question number: 7 question type:
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