Google认证考试题库.doc

Google Display Exam Practice Test QUESTION NO: 1 Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group? A. Manually adding B. Browsing the Web for placements with the Google AdWords toolbar C. Copying from the automatic placement table D. Using the Placement tool Answer: B Explanation: QUESTION NO: 2 Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking? A. Its the number of conversions that have happened after a user saw, but didnt click, Bobs ad. B. Its the number of conversions that have happened from a video ad. C. Its the conversion rate for ads in the Google Content Network. D. Its the cost of conversions that have happened after a user saw Bobs ad online. Answer: A Explanation: QUESTION NO: 3 Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Janes ad run before she can use this feature accurately? A. 30 days B. 60 days C. 24 hours D. 7 days Answer: A Explanation: Google adwords-display: Practice Exam Pass Any Exam. Any Time. - www.P 2 QUESTION NO: 4 Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign? A. Set your bids and budget. B. Identify your goals. C. Find your target audience. D. Create your custom display ad. Answer: B Explanation: QUESTION NO: 5 Allen is managing ads for his company and hed like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C A. Allen will select Relevant pages across the entire net