f化妆品代理公司营销战略分析-f analysis of marketing strategy of cosmetics agency company.docx

目录第一章绪论..................................................................................................................11.1 研究背景..............................................................................................................11.2 研究意义..............................................................................................................11.3 研究内容及方法..................................................................................................2第二章化妆品概念及营销理论..................................................................................42.1 化妆品的定义和起源..........................................................................................42.1.1化妆品的定义..............................................................................................42.1.2化妆品的起源..............................................................................................42.1.3中国化妆品产业发展史回顾......................................................................42.2 营销理论简述......................................................................................................62.2.1市场营销理论..............................................................................................62.2.2网络关系营销理论......................................................................................72.2.3口碑营销......................................................................................................9第三章F化妆品代理公司的外部环境分析113.1 化妆品市场发展的趋势.....................................................................................113.1.1化妆品行业发展状况.................................................................................113.1.2湖南化妆品行业的发展............................................................................133.2 化妆品代理行业发展的现状和趋势................................................................133.2.1代理商的概念............................................................................................133.2.2化妆品代理商................................................................................