Mckinsey（麦肯锡）_如何写商业计划书.ppt

How to Write a Business Plan Contents Contents Stages of a Start-up 5 key factors for success of innovative start-ups Elements of a promising business idea Innovation classification scheme Role of traditional service providers Role of a venture-capital company Collective team strength Network support Contents Characteristics of a successful Business Plan Elements of a Business Plan Key questions – 1. Executive Summary Key questions – 2. Product or service Key questions – 3. Management team Key questions – 4. Market competition Key questions – 5. Marketing sales Key questions – 6. Business systems  organisation Key questions – 7. Implementation schedule Key questions – 8. Opportunities risk Key questions – 9. Financial planning financing Contents Characteristics of a powerful management team Criteria applied by investors 050301LNZXL756LTDE-P1 Unit of measure * Footnote Source: Source 050301LNZXL756LTDE-P1 CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Innovation ChallengeInnovations FoundationToronto, Canada2001 Business start-up process Writing the Business Plan Constructing the team Business start-up process Writing the Business Plan Constructing the team Stage 1 Stage 2 Stage 3 Business idea generation Business plan preparation Start-up and growth Established company Interest