gg公司发展战略分析-analysis of gg companys development strategy.docx

important solution to grasp external opportunities and overcome internal problems.In the following context, the article analyzed the external environment, including general and industry environment, as well as environmental evaluation; the internal environment, resource and capabilities, including function analysis of management, marketing, financing, operation, computer information system, as well as internal strategic factors evaluation, then the best strategy was put forward on the above basis, which was a intensive strategy by product development. Thereafter, strategic alliance was analyzed and confirmed as an effective way to implement selected strategy.Differentiation strategy was ascertained as the corrective one for business strategy, according to pretext analysis and company’s distinctiveness, which could utilize the capabilities the company owns and the chance of environment. The implementation program included introduce of new product and new technology, creating income advantage; optimization of service and improvement of operation efficiency; enhancement of marketing function, increasing customer valuation identification; creation of human resource competitive advantage.Function strategy was practical and tactical way to implement corporate and business strategy. The article subsequently expatiated implementation precept of marketing strategy, human resource management strategy and information strategy. Good design and implementation of these ones would help to actualize and control corporate and business strategy.The research conclusion of this article came from a typical life science product supplier. The research process, program and conclusion will have a great use for reference to other companies in the same industry.KEY WORDS: Strategy, life science, industry, core competence, competitive advantageGG 公司发展战略研究THE STUDY OF STRATEGY DEVELOPMENTFOR GG COMPANY学校： 上海交通大学 学院： 管理学院 专业： 工商管理（ MBA） 作者： 张辉 导师： 周祖城 学号： 1051202114 班级： Z0512022 答辩日期：2007 年 6 月