房地产代理公司策划团队工作模式及其管理分析-analysis on the working mode and management of real estate agencys planning team.docx

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2018-06-04 发布于上海
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房地产代理公司策划团队工作模式及其管理分析-analysis on the working mode and management of real estate agencys planning team.docx

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房地产代理公司策划团队工作模式及其管理分析-analysis on the working mode and management of real estate agencys planning team

AbstractRealestatedevelopmentindustryhasflourishedsince1990s,withwhichintegratedserviceproviderincirculationofrealestatechain-realestateagentshavegrownvigorously.Asthethinktank,planningteamisanessentialmanifestationofcompetitivestrengthandaswordtobuilditsbrandforrealestateagents.Basedonproblemsolvingprincipleandaimedatfulfillingtheclient’sgoalintheprojectandachievingfavorableperformanceinthemarketinthelongrun,planningworkprovidesaseriesoffeasibleanalysis,adviceandsolutionsforproductsandmarketingoftheprojectthroughprofessionalmarketresearchandplanningactivity.Combiningtheoreticalresearchandpracticalwork,basedonorganizationalbehaviorandhumanresourcemanagementtheoryandmethod,takingtherealestateagenttheauthorservesasacase,thisthesis,directingatpresentworkcondition,existingproblemanddevelopmenttrendoftheplanningteaminrealestateagents,isintendedtoexploreworkpatternandteammanagementofrealestateagentsandtrytoprovideresearchresultofgeneralapplicabilityandoperability:establishingflexibleandefficientworkpatternforplanningteam,clarifyingscientificandeffectivemanagementmethodofplanningteamaswellasconstructingthelong-termsustainabledevelopmentandtrainingforloyalanddedicatedplanningstaffandfinallywinningfundamentalcorecompetenceforassetlightrealestateagents-excellentprofessionalsinrealestateindustry.Keywords:realestateagent,planningteam,workpattern,managementmethod目录1概述................................................................11.1研究意义.......................................................11.1.1理论意义..................................................................................................................11.1.2现实意义................................................................................................................11.2研究思路与研究内容.............................................21.2.1研究思路................................................................................................................21.2.2研究内容............................................................