房地产上市公司商业模式评价分析-evaluation and analysis of business model of real estate listed companies.docx

The Research of the Real Estate Listed Companies’Business Model Evaluation AbstractToday, owing to the rapid economic development, the quick market change and the fierce competitions among the enterprises, the development of the enterprises is faced with enormous challenges. Successful business models, which are popular with entrepreneurs, enable the enterprises gain advantage in competition.Even, business models also become the scholars’ research hot spot.As an important research area of business model, business model evaluation can let the enterprises find out the shortages and advantages of their business models, so that they can constantly optimize.Real estate enterprises are service-oriented enterprises, but domestic and foreign scholars have done little research on service-oriented business model evaluation, and there are little even no achievements in this field. Thus, this paper’s research can not only fill the blank in the research field of the business model evaluation, but also can find out real estate companies’ business model existing shortcomings, and to correct. It has important theoretical significance and practical significance.Firstly, the paper systematically discusses the domestic and foreign scholars about the business model evaluation, definition of business model, business model components, business model classification, and the present research situation and results of real estate cycle theory. Combined with the process of real estate cycle fluctuations, the paper divide three stages of the cycle of real estate in our country from 1996 to 2011 year: the recovery stage, prosperity stage and recession stage.The paper constructs the recovery phase of real estate listed company business model evaluation index system, the boom in real estate business model evaluation index system of listed companies, the recession phase evaluation index system of real estate listed company business model through studying and drawing lessons from domestic and forei