《商业案例分析》课件.ppt

北京大学管理咨询协会 Consulting Association of PKU Consulting Association of PKU Case Interview --Profit Down First 北京大学咨询管理协会 Consulting Association of PKU Case Interview Many management consulting firms, especially the strategy firms like Second Third Consulting Association of PKU First Second Third These problem-solving exercises, known generally as “case questions” -screen candidates -determine which people really have what it takes to be a real, live, card-carrying management consultant. 北京大学咨询管理协会 Case Interview Consulting Association of PKU First Second Third Fifth To help you get a handle on them, we have identified four different categories of questions: 1. Market-sizing questions 2. Business operations questions 3. Business strategy questions 4. Big base (Strategy , Marketing , Human Resources ) 北京大学咨询管理协会 Case Interview Consulting Association of PKU First Second Third Fourth Fifth Business Operations Cases-Profit Down “Operations” refers to all the things involved in Running a business Getting product out the door. 北京大学咨询管理协会 Consulting Association of PKU First Second Third Fourth Fifth In a manufacturing plant,this would include -The purchasing and transporting of raw materials, -The manufacturing processes, -The scheduling of staff and facilities, -The distribution of the product, -The servicing of equipment in the field 北京大学咨询管理协会 Business Operations Cases-Profit Down Consulting Association of PKU First Second Third Fourth Fifth In its broadest sense, operations would even include -The sales and marketing of the company’s products -The systems used to track sales. 北京大学咨询管理协会 Business Operations Cases-Profit Down Consulting Association of PKU First Second Third Fourth Some of the most typical case questions of this type are those that require the candidate to explain why a company’s sales or profits have declined. 北京大学咨询管理协会 Business Operations Cases-Profit Down Consulting Association of PKU First Second Third F