个人互联网理财行为影响因素分析——以南昌市数据为例-analysis of influencing factors of personal internet financial management behavior - a case study of nanchang city.docx

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个人互联网理财行为影响因素分析——以南昌市数据为例-analysis of influencing factors of personal internet financial management behavior - a case study of nanchang city.docx

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个人互联网理财行为影响因素分析——以南昌市数据为例-analysis of influencing factors of personal internet financial management behavior - a case study of nanchang city

目录1. 绪论 ··························································································································11.1 研究背景 ·········································································································11.2 研究目的 ·········································································································21.3 研究思路 ·········································································································21.4 研究特色 ·········································································································42.文献综述 ··················································································································52.1 互联网理财 ·····································································································52.2 技术接受模型 ·································································································72.3 简要述评 ·········································································································93. 研究设计 ················································································································103.1 概念模型 ·······································································································103.2 变量测量 ·······································································································123.3 问卷调查 ·······································································································143.4 数据验证 ·······································································································153.5 分析方法 ·······································································································164. 实证分析 ················································································································214.1 数据概述 ·······································································································214.2 信度分析 ···········