工科院校艺术设计教育品牌化发展策略分析-analysis on brand development strategy of art design education in engineering colleges.docx

目录1引言................................................................................................................................11.1论文研究的背景与意义..............................................................................................11.2研究思路与方法..........................................................................................................21.3论文研究的主要内容和重点......................................................................................31.4研究的难点与创新点..................................................................................................32工科院校艺术设计教育的现状与分析................................................................................42.1艺术设计教育概述......................................................................................................42.1.1艺术设计............................................................................................................52.1.2艺术设计教育....................................................................................................52.2高等教育大众化与我国艺术设计教育规模化发展..................................................62.3工科院校艺术设计教育的现状..................................................................................62.4工科院校开展艺术设计教育的优势..........................................................................73品牌与高等教育品牌化发展................................................................................................83.1品牌与品牌战略..........................................................................................................83.2教育品牌的含义..........................................................................................................93.3高校实施品牌战略的现实意义................................................................................104工科院校艺术设计教育品牌化发展的必要性与可行性..................................................114.1当前工科院校艺术设计教育发展中存在的问题....................................................114.2工科院校艺术设计教育实施品牌战略的必要性....................................................124.2.1教育市场的竞争呼唤艺术设计教育品牌的出现......................