工商银行贵州分行营业部个人理财业务的营销策略研究——以某个人理财产品为例-research on the marketing strategy of personal financial services in the business department of guizhou branch of industrial and commercial bank - taking a personal financial product as.docx

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工商银行贵州分行营业部个人理财业务的营销策略研究——以某个人理财产品为例-research on the marketing strategy of personal financial services in the business department of guizhou branch of industrial and commercial bank - taking a personal financial product as.docx

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工商银行贵州分行营业部个人理财业务的营销策略研究——以某个人理财产品为例-research on the marketing strategy of personal financial services in the business department of guizhou branch of industrial and commercial bank - taking a personal financial product as

目录摘要..........................................................................................................................IVSummary..........................................................................................................................V1导论..........................................................................................................................11.1研究背景.........................................................................................................11.2研究目的及意义.............................................................................................21.2.1是顺应世界金融历史发展潮流的必然选择.........................................21.2.2是我行提高金融市场竞争力的需要.....................................................31.2.3实现信息科技化的需要.........................................................................41.3研究现状.........................................................................................................41.3.1．国内外研究现状..................................................................................41.3.2．国内研究状况......................................................................................61.4研究思路.........................................................................................................82个人理财业务的市场环境与前景分析................................................................102.1优势................................................................................................................102.2劣势................................................................................................................112.3机会................................................................................................................132.4威胁................................................................................................................143工行贵州分行营业部个人理财业务营销的现状与问题....................................163.1工行贵州分行营业部个人理财业务营销的现状........................................163.1.1促销策略运用现状...................................................